Farnese Vini started its sponsorship as co-sponsor of Professional Continental team LPR Brakes. Danilo Di Luca and Alessandro Petacchi rode for that team. After the season 2009 the team disappeared and as Farnese Vini wished to continue sponsoring a team they became co-sponsors of Lampre.
"Adding our brand to a ProTour team such as Lampre is the best means to promote the image of our company, which exports its products to 67 countries," said Farnese Vini owner Valentino Sciotti. "Cycling has a extensive marketing reach that only few other sports can provide."
Damiano Cunego (pictured) and Alessandro Petacchi will be the leaders of the team. Petacchi raced for Team LPR, as said, and he will bring Lorenzo Bernucci, Alessandro Spezialetti and Daniele Pietropolli with him. Also Diego Ulissi, two-time Junior World champion, will race with the team.